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Founded in 1995, b+ab is a founding in-house brand from the I.T group. Focusing on the ever-evolving ways of expression and nuances of female identity, b+ab delivers modern identity through rule-breaking, versatile everyday wear. The brand features two main collections: the chic, exquisite mainline that points the spotlight on contemporary effortless pieces through intricate craftsmanship, and the vibrant Pink Label that experiments with diverse subcultures and trends in celebration of youthful jubilance.

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